It was only a few years back in the advertising world that not having your business listed in the Yellow Pages would be border line suicide. Things have changed considerably.
Now days it seems that everyone and anyone almost always consults the all knowing Google before buying a pair of Bamboo socks. Even my mother now shops around on Google before making decisions about almost everything. Recently I found a great number of “regular” folks searching online to find the best of what their searching for locally. Yup… now it seems that even the “mom and pop” shops need to be listed in the search results if they want to have any chance at staking their claim in the local marketplace.
I’ve spent most of my time learning how to compete with other advertisers on a global scale. This means that on a good day I might be competing with over a million other possible results when someone searches for my clients product. It takes some pretty savvy web voodoo to end up in the top ten listings with Google with that kind of competition. That was something I had become particularly good at.
Not long ago I came to wondering about the local business’s and what the average “brick and mortar” business was actually up against when it came to putting together a “web presence” and trying to get listed somewhere on the first few pages of Google for their particular service. After asking some local business owners I soon realized the task was near impossible for the every day entrepreneur to accomplish.
Which brings me back to the Yellow Pages. What If ten years ago you could pay someone to take a black magic marker and go to the homes of everyone of your potential customers, in fact everyone in your surrounding area and black out your competition in the Yellow Pages. Thereby eliminating your customers ability to even “look up” the competition or get any idea of what they might have to offer in contrast to your product or service. How much would that kind of “solo” advertising be worth? Pretty close to priceless right?
That”s exactly what we’ve been doing with our breakthrough techniques. We’ve been using our “magic marker” to eliminate the competition for our clients in their local markets. For example…If your a plumber from “Kalamazoo” and you’ve hired us to do our “web voodoo” for your service in your area, you can expect some pretty dramatic results. Within a day or so, anyone in or around “Kalamazoo” that does a Google search for plumbing in their area will see that our client isn’t just listed on the first page of Google’s results, they own 8 out of 10 of the top ten spots.
In fact we can’t keep up… seems there’s more than a few business owners that like that kind of edge.
That being said we havn’t turned away a paying client yet.
Be sure to let us know if your in the mood for a little “VooDoo” in your particular advertising field and let us “MakeFast” your marketing.
Cheers.
