It’s not always easy to grasp what exactly new tactics and advertising methods can do for you. Hell it may even be hard to grasp exactly ‘what’ these new methods are. I’ve decided to post an interesting case study to illuminate the point in question, but first let me shine a light on the most important detail…the prospect…the customer, in reality, the online  “searcher”. By far the most important part of the equation.

If for example the searcher is looking to make a high ticket purchase, lets say a kayak. In today’s market the searcher has the world at his fingertips, literally, he is able to shop on the spot he stands with portable hand held devises such as an I-Phone. Even the eldest generation have become comfortable with  “at minimum” comparing prices online. The searcher types into the search bar what he or she is looking to purchase in this case “kayak’s”… the searcher soon realizes they have gotten results back from all around the world. So the searcher refines they’re search term to include the city they are presently shopping in, and “Bingo” a list of all the competing kayak shops in town…how convenient.

Stick with me here…now lets say your a kayak shop owner and lucky to be one of the 10 or so listed on the first page of results. Not bad…right? Now what if you were able to push all of you competitors off that page of results? How effective do you think that type of advertising would be?  I thought so. Here’s the case study. I did a small test in the “Tanning” market,  I did some marketing magic and voila… now when a searcher is looking for the best place in town to get a tan there’s a pretty clear choice as to who’s the best or in their eyes the most popular. Here’s the results…when you type in “North Bay tanning”… keep in mind these results are “fluid” and change constantly, but always remain showing my friends business in the best possible light.. Click Here For The Case Study Results