A webmaster increases their chances of getting a high search engine listing by including a popular keyword in their domain name.  However, if a keyword is too popular, including it in a domain name means nothing, even if the website it’s pointing to is also optimized.  This is why most Internet marketing gurus suggest that domain names as well as their corresponding websites use more specific keywords that aren’t as competitive.  One of the best ways to do this is to include keywords based on geography.  When such a keyword is used in a domain name, it is known as a geodomain.

Geodomains are highly used in the tourism industry.  For example, if a person visits “North Bay”.com, they will see a site that offers information on what a tourist can do if they are planning a trip to North Bay.  However, this should not dissuade other markets from centering in on a geodomain.  As long as a product or service can be distributed outside of the webmaster’s location, they should not be afraid to use geodomains that target national or even international audiences.

This is not to say that geodomain marketing isn’t better for some industries than it is for others.  Why?  It’s because the areas that people live in have their own cultural and sociological needs.  Even if one markets in their own country, people living in one state or province may not have as much of a demand for a particular product or service.  For example, consider a website that is marketing private boats.  If they use a geodomain that encompasses an area that is lower-income, naturally, their efforts won’t result in many sales.  This is why it’s very important that webmasters investigate the general characteristics associated with the location they would like to create a geodomain for.

So, how can a person find a geodomain name?  Well, chances are state-based or country-based geodomains are taken at least for the most common domain name extensions.  If they can’t get these types of geodomains with lesser known extensions, they can consider combining a geographical term with something else or look for a more specific geodomain.  When looking for something more specific, webmasters will need to consider making geodomains based off of cities, counties and even popular neighborhoods.  They need to do this both for their own country and for other countries, provided that their website can meet the needs of an international audience.

In conclusion, a geodomain can be a good method for marketing, if a webmaster doesn’t mind trying to appeal to a local audience.  Research will still be required to make sure a geodomain properly fits what is being promoted, but overall a webmaster will find that with the right geodomain, they will be able to generate more sales with less advertising expenses.

This is because the keywords used in geodomains are not highly focused on in the Internet marketing world, especially those that are very specific.  And when this scenario happens, a website has a greater chance of ranking higher in search engine listings.

For more information on how you can use Geodomains to tap into more targeted leads and consumers in your area, get in touch with us… it’s how we roll

It was only a few years back in the advertising world that not having your business listed in the Yellow Pages would be border line suicide. Things have changed considerably.

Now days it seems that everyone and anyone almost always consults the all knowing Google before buying a pair of Bamboo socks. Even my mother now shops around on Google before making decisions about almost everything. Recently I found a great number of “regular” folks searching online to find the best of what their searching for locally. Yup… now it seems that even the “mom and pop” shops need to be listed in the search results if they want to have any chance at staking their claim in the local marketplace.

I’ve spent most of my time learning how to compete with other advertisers on a global scale. This means that on a good day I might be competing with over a million other possible results when someone searches for my clients product. It takes some pretty savvy web voodoo to end up in the top ten listings with Google with that kind of competition. That was something I had become particularly good at.

Not long ago I came to wondering about the local business’s and what the average “brick and mortar” business was actually up against when it came to putting together a “web presence” and trying to get listed somewhere on the first few pages of Google for their particular service. After asking some local business owners I soon realized the task was near impossible for the every day entrepreneur to accomplish.

Which brings me back to the Yellow Pages. What If ten years ago you could pay someone to take a black magic marker and go to the homes of everyone of your potential customers, in fact everyone in your surrounding area and black out your competition in the Yellow Pages. Thereby eliminating your customers ability to even “look up” the competition or get any idea of what they might have to offer in contrast to your product or service. How much would that kind of “solo” advertising be worth? Pretty close to priceless right?

That”s exactly what we’ve been doing with our breakthrough techniques. We’ve been using our “magic marker” to eliminate the competition for our clients in their local markets. For example…If your a plumber from “Kalamazoo” and you’ve hired us to do our “web voodoo” for your service in your area, you can expect some pretty dramatic results. Within a day or so, anyone in or around “Kalamazoo” that does a Google search for plumbing in their area will see that our client isn’t just listed on the first page of Google’s results, they own 8 out of 10 of the top ten spots.

In fact we can’t keep up… seems there’s more than a few business owners that like that kind of edge.

That being said we havn’t turned away a paying client yet.

Be sure to let us know if your in the mood for a little “VooDoo” in your particular advertising field and let us “MakeFast” your marketing.

Cheers.